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Thomas Griffin

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Articles by Thomas Griffin

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Thomas Griffin

Strategic Advisor - Awesome Motive
Expertise Leadership Personal Development Software Development Organizational Development Culture Management WordPress Golf
Education Appalachian State University

Highlights

  • Strategic Advisor at Awesome Motive, one of the largest companies in the WordPress ecosystem.
  • Co-Founder at OptinMonster, the most popular and powerful lead generation and conversion optimization tool in the world.
  • WordPress core contributor and highly respected software developer with more than 15 years of deep experience building scalable, high usage plugins and SaaS (Software-as-a-Service) products.
  • Global leader of more than 300+ full time remote employees across the world.
  • Created and implemented vision statements, mission statements, values statements and strategy documents for numerous organizations, from for-profit businesses to non-profit charities.
  • Served on the board of many schools, churches and other community organizations.

Experience

Thomas Griffin is a veteran business owner, serial entrepreneur, seasoned investor and a leader of leaders.

Thomas graduated magna cum laude from Appalachian State University with a bachelor's degree in Business Management and Administration. He co-founded and developed some of the first commercial plugins in the WordPress ecosystem. He also co-founded OptinMonster, the most widely used lead generation tool for websites in the world.

He is a Strategic Advisor at Awesome Motive, a global technology company with more than 300+ full time remote employees across the world and software on more than 25 million websites.

Over the years, Thomas has spoken and keynoted numerous WordPress events from Chicago, IL to Raleigh, NC to Greenville, SC and Orlando, FL.

With more than 15 years of experience owning, buying, building and investing in businesses, he is a trusted authority with unique insights and experience in the domains of leadership, personal development, organizational best practices, culture, software development and more.

He is also a scratch golfer who has competed in many competitive golf events across the USA.


  • Business leaders.

    16 Inspiring Business Leaders Who Have Shaped the Future of Work

    Explore the top business leaders shaping the workplace of tomorrow, including their business success and how they adapted to present-day changes and innovations.

    Read More → of 16 Inspiring Business Leaders Who Have Shaped the Future of Work

  • Problem solving solution.

    17 Best Problem-Solving Techniques to Find the Right Solution (Every Time)

    Discover the best problem-solving techniques for your team to unblock progress and achieve work goals. You’ll find new ways to solve old problems by using a surprising combination of methods.

    Read More → of 17 Best Problem-Solving Techniques to Find the Right Solution (Every Time)

  • What is succession planning.

    What Is Succession Planning? 4 Steps to Create A Smart Leadership Succession Plan

    What is succession planning, and why is it important? Discover how to create a smart succession plan in 4 simple steps and set your company up for future success.

    Read More → of What Is Succession Planning? 4 Steps to Create A Smart Leadership Succession Plan

  • What is situational leadership? (+ 4 examples)

    What Is Situational Leadership? 4 Styles and Examples

    What is situational leadership? Discover this powerful framework for adapting your leadership style while boosting employee engagement and performance.

    Read More → of What Is Situational Leadership? 4 Styles and Examples

  • Activities to build trust in the workplace.

    24 Activities to Build Trust in the Workplace [+ Pro Tips]

    Unify your team and watch productivity soar! Discover 24 activities to build trust in the workplace, like Office Olympics, “Someday” Lists, workshops and more.

    Read More → of 24 Activities to Build Trust in the Workplace [+ Pro Tips]

  • Icebreakers for meetings.

    10 Icebreakers for Making Your Meetings More Personable

    Icebreakers for meetings help create a more positive and engaged work environment. Here are 10 ideas that you can try with your remote or in-office team.

    Read More → of 10 Icebreakers for Making Your Meetings More Personable

  • Professional development activities.

    16 Smart Professional Development Activities to Boost Your Resume

    Discover 16 smart professional development activities to take charge of your career growth, upgrade your skills, gain new knowledge and advance within your field.

    Read More → of 16 Smart Professional Development Activities to Boost Your Resume

  • Employee satisfaction survey questions.

    56 Smart Employee Satisfaction Survey Questions and Examples

    Asking the right employee satisfaction survey questions improves employee engagement and retention rates. Here’s my list of 56 smart questions to use.

    Read More → of 56 Smart Employee Satisfaction Survey Questions and Examples

  • 2024 Year in Review

    My 2024 Year in Review

    In my 2024 year in review, I share a memoir about the man I am becoming, for better or worse: the highs and los, ups and downs, peaks and valleys.

    Read More → of My 2024 Year in Review

  • Growth mindset vs fixed mindset.

    Growth Mindset vs. Fixed Mindset: 5 Examples to Help You Foster a Mindset for Mastery

    Explore the transformative power of hiring someone with a growth mindset vs. fixed mindset, and discover how resilience, learning and success come by embracing change.

    Read More → of Growth Mindset vs. Fixed Mindset: 5 Examples to Help You Foster a Mindset for Mastery

  • Employee appreciation messages.

    70 Heartfelt Employee Appreciation Messages (That Show Employees You Care)

    Employee recognition boosts team morale and elevates overall commitment. Discover 70 heartfelt employee appreciation messages to show you care for your team.

    Read More → of 70 Heartfelt Employee Appreciation Messages (That Show Employees You Care)

  • Work personalities.

    Discover 9 Common Work Personalities (And How to Lead Each Successfully)

    Discover how to successfully lead 9 common work personalities: The Reformer, The Helper, The Achiever, The Individualist, The Investigator, The Loyalist, The Enthusiast, etc.

    Read More → of Discover 9 Common Work Personalities (And How to Lead Each Successfully)

  • Illustration of a magic wand and a tophat to represent the Magic Wand System.

    The Magic Wand System: A Proven Way to Make Any Process Better

    Unlock your professional potential with The Magic Wand System. Armed with the right questions and six simple steps, you’ll be on your way to career success.

    Read More → of The Magic Wand System: A Proven Way to Make Any Process Better

  • 22 Interactive Team Building Activities for Employee Engagement (That Work)

    22 Interactive Team Building Activities for Employee Engagement (That Work)

    From problem-solving to communication exercises, boost employee morale and create a strong, collaborative team with these 22 engaging team-building activities.

    Read More → of 22 Interactive Team Building Activities for Employee Engagement (That Work)

  • 8 Examples of Managing Up: Get Ahead by Getting Aligned (Today!)

    8 Examples of Managing Up: Get Ahead by Getting Aligned (Today!)

    Looking to unleash your career potential? Unlock success with these eight key “managing up” examples to build trust, align goals and impress your manager.

    Read More → of 8 Examples of Managing Up: Get Ahead by Getting Aligned (Today!)

  • Examples of communication styles in the workplace

    5 Communication Styles in the Workplace: Examples and Types

    Discover 5 examples of communication styles in the workplace. Learn to identify them and how to improve your communication for stronger work relationships.

    Read More → of 5 Communication Styles in the Workplace: Examples and Types

  • Core Values List

    Core Values List: 93 Values to Develop Your “Why”

    Learn about what core values are, how to find yours and how to use them to be healthier, happier and more fulfilled in your personal and professional life.

    Read More → of Core Values List: 93 Values to Develop Your “Why”

  • How to Maximize the Impact of Your Mission Statement

    How to Maximize the Impact of Your Mission Statement (7 Ideas)

    Discover 7 ways you can maximize the impact your mission statement has in your organization. I promise these tips are all practical, effective and impactful!

    Read More → of How to Maximize the Impact of Your Mission Statement (7 Ideas)

  • How to Write a Mission Statement

    How to Write a Mission Statement (and Make It Compelling)

    Learn how to write a mission statement that motivates, drives growth and inspires. Bonus: a FREE template to help you write your compelling mission statement!

    Read More → of How to Write a Mission Statement (and Make It Compelling)

  • Employee retention strategies

    18 Effective Employee Retention Strategies in 2024

    Discover these 18 effective employee retention strategies to reduce turnover rates, increase job satisfaction and boost team morale for long-term success.

    Read More → of 18 Effective Employee Retention Strategies in 2024

  • Boss vs. Leader: Which One Are You?

    Boss vs. Leader: Which One Are You?

    Are you a boss or a leader? Discover the impact of your management style on your team and transform your leadership with my actionable insights.

    Read More → of Boss vs. Leader: Which One Are You?

  • 5 Character Traits of Great Leaders

    5 Character Traits of Great Leaders

    Discover 5 character traits of great leaders that separate them from the pack. Some leadership qualities may surprise you! Plus, get a bonus ebook 100% FREE!

    Read More → of 5 Character Traits of Great Leaders

  • Words of Wisdom for My Sons

    Words of Wisdom for My Sons

    Words of wisdom for my two sons, Miles and Jude. I hope my words and advice serve you well on your journey to live life to the fullest extent possible!

    Read More → of Words of Wisdom for My Sons

  • How to Communicate Effectively - Guide to Effective Communication

    How to Communicate Effectively (In Any Situation)

    Discover how to communicate effectively in any situation, guaranteed! Learn timeless principles to master the art of effective communication at work and beyond!

    Read More → of How to Communicate Effectively (In Any Situation)

  • The Power of a Great 360 Review Template (And Why It Matters to You)

    The Power of a Great 360 Review Template (And Why It Matters to You)

    Discover the immense power of a great 360 review template and unlock the growth you’ve been looking for in yourself and your team. Bonus: access my 360 review template for FREE!

    Read More → of The Power of a Great 360 Review Template (And Why It Matters to You)

  • How to Journal Daily

    How to Journal Daily (and Its Surprising Power)

    Learn essential tips on how to journal daily and experience the surprising power for yourself! Discover the gold mine of benefits unlocked by daily journaling.

    Read More → of How to Journal Daily (and Its Surprising Power)

  • Remote Work Tips

    21 Remote Work Tips for Maximum Productivity in 2024

    New to remote work? These insightful and actionable remote work tips will maximize your productivity, from home office setup and task optimization to a daily unwind routine.

    Read More → of 21 Remote Work Tips for Maximum Productivity in 2024

  • Daily Time Blocking Template

    Daily Time Blocking for Busy People [2024 Bonus Free Template]

    Discover the power of daily time blocking and join the movement of busy people getting more done in less time! BONUS: FREE daily time blocking sheet for 2024!

    Read More → of Daily Time Blocking for Busy People [2024 Bonus Free Template]

  • Time Management Strategies

    19 Time Management Strategies for Highly Effective People

    Boost productivity with these 19 time management strategies: figure out when you work best, follow a morning routine, automate tasks, schedule breaks, and more.

    Read More → of 19 Time Management Strategies for Highly Effective People

  • Employee Feedback Examples

    47 Employee Feedback Examples for Leaders in 2024

    Cultivate a thriving, happy workplace as you discover powerful, real-world employee feedback examples that forward-thinking leaders use to motivate employees.

    Read More → of 47 Employee Feedback Examples for Leaders in 2024

  • Recognize employees in the workplace

    Beyond Rewards: 24 Effective Employee Recognition Programs (That Actually Work)

    Effective employee recognition programs can boost productivity, morale and retention for years to come. Here are 24 ideas that you can try with your team.

    Read More → of Beyond Rewards: 24 Effective Employee Recognition Programs (That Actually Work)

  • How to Write an Authentic and Thorough Self-Evaluation: Self evaluation examples.

    How to Write an Authentic and Thorough Self-Evaluation (+112 Examples)

    Discover the art and science behind writing an authentic self-evaluation that reflects on past experiences and fuels future growth.

    Read More → of How to Write an Authentic and Thorough Self-Evaluation (+112 Examples)

  • Feeling Overwhelmed at Work: 13 Tried and True Strategies

    How to Deal With Feeling Overwhelmed at Work: 13 Tried and True Strategies

    If you’re feeling overwhelmed at work, it’s time to remove stressors (delegate/delay/delete) or learn new stress management techniques like those in this guide.

    Read More → of How to Deal With Feeling Overwhelmed at Work: 13 Tried and True Strategies

  • performance review template hero

    My Powerful Employee Performance Review Template + Examples [2024]

    Reviews should inspire and motivate your employees, not discourage them! Snag my customizable performance review template and spark growth in your team.

    Read More → of My Powerful Employee Performance Review Template + Examples [2024]

  • How to Create a Year-in-Review Template

    How to Create a Year-in-Review Template [Bonus Free Sample!]

    Discover my comprehensive year-in-review template where you’ll reflect on the highlights and lessons of the most recent year and set goals for the next.

    Read More → of How to Create a Year-in-Review Template [Bonus Free Sample!]

  • My 2023 Year in Review

    My 2023 Year in Review

    In my 2023 year in review, I recount the peculiar tale of two halves. The first half was dark and moody; the second half was light and hopeful.

    Read More → of My 2023 Year in Review

  • What is a Mission Statement

    What Is a Mission Statement? 6 Successful Examples + Free Template

    A mission statement is a short and simple description of an organization’s purpose. Learn the purpose of a mission statement and how to write one in 4 proven steps.

    Read More → of What Is a Mission Statement? 6 Successful Examples + Free Template

  • Coaching vs. Managing - 5 Strategies

    The Art of Coaching vs. Managing: 5 Smart Strategies

    Discover the key differences between coaching and managing. Unlock 5 proven strategies to elevate your leadership and boost team performance.

    Read More → of The Art of Coaching vs. Managing: 5 Smart Strategies

  • people quit bosses not jobs

    People Quit Bosses, Not Jobs: Why Employees Are Frustrated With Leadership in 2025

    From poor communication to micromanagement, discover why people quit bosses, not their jobs and learn 8 guiding principles to help you become a leader worth following.

    Read More → of People Quit Bosses, Not Jobs: Why Employees Are Frustrated With Leadership in 2025

  • Leadership Statistics on Training, Culture, Development and More

    51 Surprising Leadership Statistics on Training, Culture, Development and More [2024]

    Think you know leadership? Think again! Discover the latest (and surprising) statistics on the current state of leadership in the workplace.

    Read More → of 51 Surprising Leadership Statistics on Training, Culture, Development and More [2024]

  • How to Create an Individual Development Plan

    How to Create an Individual Development Plan (Template With Examples)

    An individual development plan (IDP) is a valuable tool for employers to help their employees achieve their professional goals. BONUS: Claim your free template!

    Read More → of How to Create an Individual Development Plan (Template With Examples)

  • How to foster effective collaboration in the workplace

    10 Ways To Foster Effective Collaboration in the Workplace

    Use these 10 tried-and-true tips to boost your team’s performance and learn how to collaborate effectively, communicate clearly and grow together.

    Read More → of 10 Ways To Foster Effective Collaboration in the Workplace

  • How to Build Resilience in Your Life

    How to Build Resilience in Your Life (9 Proven Strategies)

    Discover 9 proven strategies that the most successful people in the world use to build resilience in their life. *Spoiler Alert*: they will work for you too! 💪

    Read More → of How to Build Resilience in Your Life (9 Proven Strategies)

  • Thomas Griffin 2022 Year in Review

    My 2022 Year in Review

    2022 was the most difficult year of my life. I was pruned and refined in exceedingly painful ways, but I end the year more hopeful and purposed than ever.

    Read More → of My 2022 Year in Review

  • How to Install the Outline Knowledge Base & Wiki on Ubuntu (The Easy Way)

    How to Install the Outline Knowledge Base & Wiki on Ubuntu in 2024 (The Easy Way)

    Discover the #1 hassle-free way to install the Outline knowledge base and wiki on Ubuntu without the headaches and confusion! Check out this STEP-BY-STEP guide!

    Read More → of How to Install the Outline Knowledge Base & Wiki on Ubuntu in 2024 (The Easy Way)

  • Reflections on Greatness (And How to Become Great)

    Reflections On Greatness (And How to Become Great)

    Everybody wants to be great, but the label of greatness must be earned. How do you know when you are on the path to greatness? What’s required of you?

    Read More → of Reflections On Greatness (And How to Become Great)

  • How to Exclude the Home Page in Google Analytics Saved Reports

    How to Exclude the Home Page from Google Analytics Saved Reports

    Learn how to exclude the home page from Google Analytics saved reports in this easy to follow tutorial. It only takes 3 steps for more accurate reporting!

    Read More → of How to Exclude the Home Page from Google Analytics Saved Reports

  • Thomas Griffin 2021 Year in Review

    My 2021 Year in Review

    In my 2021 year in review, I transitioned my role at work, onboarded new acquisitions, completed a year-long discipleship intensive, learned patience and more!

    Read More → of My 2021 Year in Review

  • How to Get Better at Golf

    How to Get Better at Golf (Works for Anyone)

    Become a student of the game and discover how to get better at golf from someone who went from a 6 handicap to +3.5 in 4 years. Spoiler: it’ll work for you too!

    Read More → of How to Get Better at Golf (Works for Anyone)

  • How to Include Custom Post Types in WordPress Archive Pages

    How to Include Custom Post Types in WordPress Archive Pages

    Discover how to include custom post types in WordPress archive pages with this easy, step-by-step tutorial. Quickly filter archives to include custom post types!

    Read More → of How to Include Custom Post Types in WordPress Archive Pages

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